Switzerland is famous for majestic mountains in beautiful natural surroundings, cheese, chocolate and watches. Sonja, founder of TStravelselection, lived for many years in Switzerland. We spoke with her about her travel experiences in Switzerland. Find out why Sonja thinks Switzerland should be on every traveler’s list.
1: Switzerland is a safe country to travel
Switzerland can indeed be considered a safe country, in the heart of Europe. It’s actually considered to be one of the safest in Europe. For centuries, Switzerland has been a neutral country that on the one hand, takes part in the international scene but therefore stays out of conflicts and has political decisions made by the sovereign of the country, the citizens of Switzerland.

2: Tradition, stability and innovation
Swiss people love stability and tradition. At the same time, they are very open-minded when it comes to future and innovation. Switzerland has ranked first for numerous times in the Global Innovation Index. Even Tourism is Switzerland’s invention. Switzerland has been the first tourist destination in the world. In the 19th century, the spectacular beauty of its mountains attracted numerous travellers to the country, especially from Great Britain.

3: Unforgettable experiences for every traveler
There is something for every traveler on offer in Switzerland. Switzerland is the ultimate winter paradise. Wide slopes, deep snow, excellent cross-country ski trails, varied tobogganing runs and beautiful winter hiking trails invite travelers to experience Switzerland in winter. A perfect destination for relaxing snow holidays, ski vacation or snowboarding holidays. During spring, summer and autumn , Switzerland is a true paradise for outdoor adventures. Hiking, bicycling through spectacular scenery, mountain biking or aquatic sports are just a few examples for experiencing Switzerland and its beauty. Switzerland’s cities with their varied culture offering discoveries with charm and authenticity during the whole year. There are plenty of old towns, museums, parks, art & culture centres to explore. There is also a wide variety of experiences on offer for family holidays. The Squirrel Path in Arosa, a farming experience in Appenzell or a feeding marmots in Saas-Fee are a few examples for family excursions – just to name a few. Are you looking for more inspiration for a holiday in Switzerland? Please click here to discover a selection of Switzerland itineraries.

4: Diverse cultures and cuisine – Grüezi/Grüessech, Guten Tag, Bonjour, Buongiorno!
Switzerland is a multilingual country. The four national languages of Switzerland are German, French, Italian, and Romansh. Besides the official languages, many dialects are spoken. Switzerland’s gastronomy is as diverse as its languages. Swiss gastronomy is another good example of Switzerland’s diverse culture. There are three very different culinary traditions, as Italian, French and German-speaking people live together in Switzerland. Within one day you can enjoy a typical Swiss breakfast with Gipfeli, have a traditional cheese fondue in a Stuebli (a traditional Swiss restaurant) and get impressed with fresh pasta and excellent merlot wine in a grotto in Ticino. Go on a culinary journey in Switzerland.

5 : Hospitality with a long tradition
Switzerland is well known for quality and excellence. Switzerland’s experience in hospitality has a long tradition and is being considered the birthplace of hospitality. From budget accommodation options to five-star luxuries, travelers will find that the Swiss maintain a very high standard across the board. From one to five-star accommodation they all tell a story of efficiency, cleanliness, courtesy and care for their guests.

6: Swisstainable – sustainable travel in Switzerland
Switzerland has been a leader in sustainability. In 2017, it was named one of the top five countries achieving the United Nations 2030 Sustainable Development Goals. In Switzerland, connection to nature is high and as a travel destination, Switzerland is synonymous with spectacular mountains, wild gorges and beautiful forests. Nature, and in particular untouched nature, has the power to provide energy and offers particularly impressive experiences with a high recovery factor. Switzerland aims to preserve its outstanding nature for current and future generations. With one of the most closely-knit rail networks in the world, the country has endless opportunities on offer to travel Switzerland by train. Also, Switzerland is connected to Europe’s high-speed rail network. Trains from neighbouring countries such as, Germany or Austria, and many other European countries operate to Switzerland daily. Switzerland’s water quality is impressive. With around 1500 lakes and rivers Switzerland is seen as Europe’s moated bastion. In Summer Switzerland invites guests to swim in the middle of its cities, which is a truly refreshing experience. For Switzerland Sustainable travel doesn’t necessarily mean having to go without. Swisstainable is more about experiencing nature up-close and at first hand, discovering local culture authentically and consume regional products. Find out more about quality and sustainable travel experiences.

7: Switzerland is a country full of surprises
Switzerland has much more on offer than mountains, watches, cheese and chocolate. Besides top tourist attractions Switzerland offers hidden treasures which invite to explore the country beyond its traditional touristic routes. The wide variety of different sights to see in Switzerland is just truly incredible. Exploring Switzerland beyond the traditional touristic images might be the start of a fascinating journey, especially for those who are travelling to the country for the second or the umpteenth time. Start your tailor-made trip to Switzerland.

Ready to Experience Switzerland?
Get your guide: “3 Costly Trip Planning Mistakes (and How to Avoid Them)” and learn how to plan your journey the smart way – avoiding common pitfalls, saving money and time. We share practical ideas and easy-to-implement strategies to help you avoid common trip planning mistakes and create a Central European journey that truly reflects your travel style and interests.

Planning a Private, Tailor-Made Tour through Switzerland from Australia?
Dreaming of exploring Switzerland and experiencing the country in your own way? As travel advisors with first-hand local knowledge, we help you turn your ideas into a private, tailor-made journey designed around you.
We warmly invite you to discover Switzerland through spectacular Alpine landscapes, charming mountain villages, sparkling lakes, historic towns, scenic rail journeys and authentic Swiss experiences. With our personal, locally rooted approach and genuine connection to Switzerland, we design your private journey with care and first-hand knowledge. Every route, every stop and every experience is chosen around you, so your journey feels natural, unhurried and genuinely personal, rather than simply following a map.
Take the first step today: schedule a personal call with us, request your tailored Switzerland itinerary, or simply reach out with your questions. Let us shape your very own private journey through Switzerland, from breathtaking Alpine scenery and scenic rail journeys to charming villages, lakeside towns, local flavours and unforgettable Swiss experiences.
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